The Challenge
When writing persuasive business proposals, it is essential to produce high quality, professional documents that convey messages clearly. In your organisation, do those who are involved in proposal writing understand how to communicate to busy readers?
The Solution
Shipley’s Customer Focused Writing one day workshop will help participants improve the effectiveness of their written communication. This hands-on workshop is delivered using a mixture of lecture, group discussion and practical exercises. Participants will learn a five-step writing process:>
- Plan: Determine objectives and develop content
- Organise: Use Four-Box organisation structure
- Write: Construct a draft - to communicate persuasively concisely and professionally
- Examine: Peer review the document to check for effectiveness
- Revise: Is it clear, concise and correct?
Participants will learn to use Shipley’s Four-box template to help structure their messages to align with the perspective of the reader.
The Benefits
Organisations that implement the principles and develop the skills taught in this workshop have used their customer focused documents to gain competitive advantage - increasing their win rates and their organisation’s profitability.
The Audience
Professionals, who need to approach writing tasks with confidence and to improve their effectiveness producing all forms of written communication.
