Customer Focused Writing / Graphics

The Challenge

Producing documents for clients requires the ability to produce high quality, professional documents that convey messages clearly and powerfully, utilising graphics for maximum visual impact.

The Solution

Shipley’s Customer Focused Writing with Graphics one day workshop,will help participants improve the effectiveness of their written communication, whether the media used is a proposal, presentation, e-mail message or letter. Working with partners The 24 Hour company, this course includes skills training in the use of graphics.This hands-on workshop is delivered using a mixture of lecture, group discussion and practical exercises.

Customer Focused Writing

Participants will learn a five-step writing process:

• Plan: Determine objectives and develop content. 
• Organise: Use Four-Box organisation structure.
• Write: Construct a draft - to communicate persuasively, concisely and professionally.
• Examine: Peer review the document to check for effectiveness.
• Revise: Is it clear,concise and correct?

Participants will learn to use Shipley’s Four-box template to help structure their messages to align with the perspective of the reader.

Maximising use of Graphics

 Visualise and better communicate your solutions

• Make professional graphics that are clear, communicative, and compelling
• Know what imagery, colours, fonts, and style to use (and why) 
• Know where to go to find the right imagery at the right price 
• Learn how proposals, presentations, marketing flyers, brochures, and any other business materials write themselves with effective visualisation

The Benefits

Organisations that implement the principles and develop the skills taught in this workshop have used their customer focused documents to gain competitive advantage - increasing their win rates and their organisation’s profitability.  

The Audience

Professionals who need to approach writing tasks with confidence and to improve their effectiveness producing all forms of written communication. 

 Call now on +44 (0) 1935 434333 to find out more