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Writing Winning Proposals
Approved by the APMP as qualifying for 10 CEU credits
Increase your win rate and your organisation’s profitability by implementing the principles and skills taught in the writing winning proposals two day workshop.
The Challenge
How well you manage and write proposals has more impact on the success of your business development activities than almost any other activity. In today’s complex and demanding business environment competition is intense, resource is limited and timescales are often challenging. Writing winning proposals offers proven solutions to Bid management obstacles.
The Solution
We have developed a workshop that is proven to teach proposal team managers and members a repeatable, systematic approach to bid writing, to achieve:
- Clearer and more effective writing.
- A greater understanding of customer issues.
- Better Bid/No-Bid decisions.
- Higher win rates.
- Lower proposal costs.
- Improved proposal team management.
Delegates receive a copy of Shipley’s award-winning Proposal Guide
The workshop is presented in five modules, which follow the proposal development lifecycle
- Selecting Winning Proposals
Learn to recognise the characteristics of winning proposals and understand how evaluators make decisions.
- Positioning To Win
Delegates learn to align and link the organisation’s sales strategy with its proposal strategy and recognise the customer’s key issues that they need to address.
- Planning The Proposal
Learn to plan the activities required to deliver the right proposal first time. Delegates learn to ensure that the proposal strategy is effectively communicated and the importance of the correct use of compliance checklists, and re-use material.
- Preparing The Proposal
In this module delegates learn to implement their plan. They learn to organise the proposal to be clear and persuasive, using proven techniques such as, informative headings, theme statements, callouts, action captions and success stories.
- Amending Before Submittal
Delegates learn to plan for and take the time to review the proposal before submittal.
The Benefits
Organisations that implement the principles and develop the skills taught in this workshop have used their proposals to gain a competitive advantage, increasing their win rates and their organisation’s profitability
The Audience
The workshop is suitable for those who are involved in managing Bids - large or small – including Senior Managers, Bid Managers, Account/Capture Managers and all staff responsible for contribution to bids
Call now on +44 (0) 1935 434333 to find out more