+44 (0) 1935 434 333
HELPING COMPANIES WIN BUSINESS
How well you manage and write proposals has more impact on the success of your business development activities than almost any other activity. In today’s complex and demanding business environment competition is intense, resource is limited and timescales are often challenging. Writing winning proposals offers proven solutions to Bid management obstacles.
We have developed a workshop that is proven to teach proposal team managers and members a repeatable, systematic approach to bid writing, to achieve:
Delegates receive a copy of Shipley’s award-winning Proposal Guide. The workshop is presented in five modules, which follow the proposal development lifecycle:
Learn to recognise the characteristics of winning proposals and understand how evaluators make decisions.
Delegates learn to align and link the organisation’s sales strategy with its proposal strategy and recognise the customer’s key issues that they need to address.
Learn to plan the activities required to deliver the right proposal first time. Delegates learn to ensure that the proposal strategy is effectively communicated and the importance of the correct use of compliance checklists, and re-use material.
In this module delegates learn to implement their plan. They learn to organise the proposal to be clear and persuasive, using proven techniques such as, informative headings, theme statements, callouts, action captions and success stories.
Delegates learn to plan for and take the time to review the proposal before submittal.
Organisations that implement the principles and develop the skills taught in this workshop have used their proposals to gain a competitive advantage, increasing their win rates and their organisation’s profitability.
The workshop is suitable for those who are involved in managing Bids - large or small – including Senior Managers, Bid Managers, Account/Capture Managers and all staff responsible for contribution to bids.
Abbey Manor Business Centre
Company Registration No. 3426392
Tel: +44 (0) 1935 434333
Fax: +44 (0) 1935 476509
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